 Heartland®
 he Heartland®. A place of wholesomeness, vitality, and hard work. Good health, self-sufficiency, and the good earth. America was built on the very principles represented by the Heartland®. There’s a piece of the Heartland® in all of us.
In the 1870s, the first health food movement began. Doctors began expressing concern over the American diet. One of the first new foods developed to address their concerns was a crunchy wheat cereal called granola. In fact, the first granola proved too crunchy for most people’s tastes and had to be soaked overnight in milk before it could be eaten. The search for tasty, healthy, whole-grain foods continued.
Then, in the 1960s, a new age dawned. People began to look at the world differently, look at themselves differently, and look at what they ate differently. The health food movement was rejuvenated in earnest as a new generation “rediscovered” the natural way. In 1968, Heartland® was one of the first national products to  acknowledge the “dawning” by introducing a new cereal called granola.
Now, more than 30 years later, as another health food movement emerges, our cereals are still made with the same wholesome ingredients like rolled oats, raisins, almonds, molasses, and cinnamon.
Try Heartland® brand cereals, produced by our subsidiary, Blue Planet Foods, Inc., and experience whole-grain goodness and old-fashioned flavor at its finest. Click here
to learn more about Heartland®
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