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For Immediate Release
July
11, 2006 |
Luckie Strategic PR Media
Contacts:
Emily Sparks (205) 874-8121,
esparks@luckie.net
Ruffin Flowers (205) 877-9795,
rflowers@luckie.net
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SUNBELTŪ INTRODUCES TWO NEW PREMIUM TRAIL MIX VARIETIES TO SATISFY YOUR CRAVINGS WHILE BOOSTING ENERGY
Collegedale, Tenn. — McKee Foods has launched two
new SunbeltŪ Premium Trail Mixes that are a great
natural energy source with natural goodness. They
are individually wrapped in a convenient
single-serve packet. The new Sunbelt Trail Mixes
will be available in June of 2006 to consumers
across the United States.
The Sweet and Salty Mix
The Sweet and Salty Mix is a delicious combination
of salted peanuts, almonds, raisins, and
confectionary pieces.
The Tropical Mix
The Tropical Mix contains the perfect blend of dried
fruits such as pineapple and papaya, raisins,
sunflower seeds, and peanuts.
"The quality ingredients are second to none, and we
can provide consumers with a great value, so we feel
we have a real winner here,” says SunbeltŪ Product
Manager Craig Phillips.
The new Sunbelt Premium Trail Mixes are available in
3-ounce packages with a suggested retail price of 99
cents. The new snacks will be available to consumers
beginning in early June.
About the Sunbelt BrandMcKee Foods introduced the Sunbelt brand in 1982.
The Sunbelt brand includes more than 25 different
varieties. The products include Chewy Granola Bars,
Fudge Dipped Chewy Granola Bars, Fruit & Grain
cereal bars, Fruit Jammers and cereals, and are
generally found on a stand-alone display or in the
granola/breakfast bar section in retail stores.
Sunbelt® products carry suggested retail prices
ranging from 25 cents for a single-serve granola bar
to $2.99 for a 12-count Big Pack variety.
McKee Foods, with annual sales of over $1 billion,
is a privately held company based in Collegedale,
Tenn. The company makes such popular brands as
Little Debbie Snacks, Sunbelt Snacks & Cereals,
and Heartland Granola Cereal. Production
facilities are located in Collegedale, Tenn.;
Gentry, Ark.; and Stuarts Draft, Va. McKee Foods
employs 6,000 people. For more information about the
company visit
www.mckeefoods.com or visit the brand Web site
at
www.sunbeltsnacks.com.
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