MCKEE FOODS, MAKERS OF LITTLE DEBBIE® AND SUNBELT® SNACKS, WAVES THE GREEN FLAG ON TALKS FOR A SECOND YEAR OF NASCAR NEXTEL CUP RACING
Company Has Started Discussions With Wood Brothers/JTG Racing
About Sponsoring The #21 Ford For The 2007 NASCAR Season.
Collegedale, Tenn. — McKee Foods, makers of Little Debbie® and Sunbelt® snacks, has started discussions with Wood Brothers/JTG Racing about renewing its sponsorship for the 2007 NASCAR NEXTEL Cup season. The announcement comes as McKee Foods prepares to debut its bright yellow Sunbelt Ford at the Lenox Industrial Tools 300 in Loudon, N.H., on Sunday, July 16.
“The response to our sponsorship during the 2006 NASCAR season has been enthusiastic across the board,” says McKee Foods CEO Jack McKee. “Our relationship with Wood Brothers/JTG Racing and Ken Schrader has been a positive experience and both have been great representatives for our brands. We’re looking forward to working with both of them in 2007.”
“We’re ecstatic about McKee Foods’ interest in continuing its sponsorship of the Little Debbie/Sunbelt Ford during the 2007 NEXTEL Cup season,” says Tad Geschickter, CEO of Wood Brothers/JTG Racing. “We plan to work out all the contractual details with our sponsors and drivers over the next several weeks and plan to announce a complete lineup for our Craftsman Truck, Busch and NEXTEL Cup teams by Labor Day.”
“I’m excited about McKee Foods’ interest in being a primary sponsor for the #21 car with their Little Debbie and Sunbelt brands and their interest in having me as their driver in 2007,” says Schrader. “But right now, we are focusing on being more competitive in 2006, and that is our primary goal.”
McKee Foods is the primary sponsor of the Wood Brothers #21 car for 19 races during the 2006 NASCAR NEXTEL Cup season. McKee Foods’ Little Debbie/Sunbelt Ford has already appeared in 10 races this season (including Chicago last Sunday) with seven more to go. McKee’s Sunbelt Ford is scheduled to appear in two NEXTEL Cup races this year in Loudon, N.H., on July 16 and Watkins Glen on Aug. 13.
“In 2007, we would most likely be primary sponsor of the #21 car in a similar number of races as in 2006,” says McKee Foods Executive Vice President of Sales and Marketing, Chris McKee. “While we contracted for 17 Little Debbie Ford races and two Sunbelt snacks Ford races in 2006, we might mix it up a little in 2007 and increase the number of Sunbelt Ford NEXTEL Cup appearances. So we need to work out those details, and we hope to sign on the dotted line by Labor Day.”
Ken Schrader: The Most Active Cup Driver in 2006Schrader has started in all Nextel Cup races this year and is currently #33 in the Nextel Cup standings. His two best performances in 2006 have been at Daytona where he finished #9 at Daytona I in February and #12 at Daytona II in June.
Schrader, 51, is the oldest and most active Cup driver in NASCAR. He’s planning to compete in well over 100 races this year, including all 36 Nextel Cup races, 10 NASCAR Busch Series races, West Series, ARCA, Southwest Tour Series and smaller races on a number of dirt tracks. Schrader’s Cup record includes four victories, 64 top five finishes and 183 top 10 finishes. His autobiography, Gotta Race, is now in bookstores. For more information, visit www.schraderracing.com.
About Wood Brothers/JTG Racing
Glen Wood founded the Wood Brothers Racing team in 1950, while his brother Leonard has always been at his side. The Ford-based team has earned 97 victories and is currently managed by Glen’s children; Eddie, Len, and Kim. The Wood Brothers established a partnership in August 2006 with ST Motorsports, owned by Tad and Jodi Geschickter. The Wood Brothers/JTG Racing team has teams in the Nextel Cup, Busch, and Craftsman Truck Series in 2006. Visit www.woodbrothersjtg.com to learn more.
About the Sunbelt Brand
McKee Foods introduced the Sunbelt brand in 1982. The Sunbelt brand includes more than 25 different varieties. The products include Chewy Granola Bars, Fudge Dipped Chewy Granola Bars, Fruit & Grain cereal bars, Fruit Jammers and cereals, and are generally found on a stand-alone display or in the granola/breakfast bar section in retail stores. Sunbelt products carry suggested retail prices ranging from 25 cents for a single-serve granola bar to $2.99 for a 12-count Big Pack variety. For more information, visit www.sunbeltsnacks.com.
About the Little Debbie Brand
McKee Foods’ Little Debbie brand is America’s No. 1 selling snack cake. The company has produced more than 150 billion individual snack cakes since 1960. Little Debbie snacks have even orbited the Earth on the space shuttle, traveling more than 17,500 miles an hour. More than 30 Little Debbie single serve snacks are available with suggested retail prices ranging from 25-79 cents each. There are more than 50 varieties of Little Debbie multi-pack snack cakes with suggested retail prices ranging from $1.05 to $2.99 per carton. Little Debbie snacks are sold throughout the United States, Canada, Mexico and on U.S. military bases throughout the world. For more information, visit www.littledebbie.com.
About McKee Foods
McKee Foods, with annual sales of over $1 billion, is a privately held, family-operated company based in Collegedale, Tenn. The company makes such popular brands as Little Debbie snacks, Sunbelt Snacks & Cereals,
and Heartland Granola cereal. Production facilities are located in Collegedale, Tenn.; Gentry, Ark.; and Stuarts Draft, Va. McKee Foods employs 6,000 people. For more information on McKee Foods, visit www.mckeefoods.com.