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For Immediate Release
July
11, 2006 |
Luckie Strategic PR Media
Contacts:
Emily Sparks (205) 874-8121,
esparks@luckie.net
Ruffin Flowers (205) 877-9795,
rflowers@luckie.net
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DELICIOUS NEW LITTLE DEBBIE® APPLE COFFEE CAKE
IS PERFECT FOR BREAKFAST ON THE GO
Convenience Store Operators Can Call 1-800-315-6208
To Locate A McKee Foods Representative In Their
Area.
Collegedale, Tenn. — McKee Foods has launched a new
Little Debbie® Snack Apple Coffee Cake that serves as
a delicious new breakfast food just right for
consumers on the go.
The new Little Debbie® Apple Coffee Cake is a 3 oz.
single-serve moist cake with rich apple streusel
topping. It is individually wrapped for freshness
and has the suggested retail price of 50 cents.
“This new snack cake is the perfect accompaniment to
your morning cup of coffee or a midafternoon break,”
says Chuck Clevenger, the single-serve snacks
product manager for Little Debbie.
The new Apple Coffee Cake will be available
nationwide through independent wholesale
distributors the end of May.
About the Little Debbie BrandMcKee Foods’ Little Debbie brand is America’s No. 1 selling snack cake and the
newest face in NASCAR for the 2006 season. Little Debbie is the primary sponsor
for 19 races of the #21 Nextel Cup Ford Fusion driven by Ken Schrader for the
Woods Brothers/JTG Racing Team. Little Debbie has sold more than 150 billion
individual snack cakes since 1960. There are more than 75 varieties of Little
Debbie® snack cakes sold throughout the United States, Canada, Mexico, and on
U.S. military bases throughout the world. For more information, visit
www.littledebbie.com.
McKee Foods, with annual sales of over $1 billion, is a privately held company
based in Collegedale, Tenn. The company makes such popular brands as Little
Debbie® Snacks, Sunbelt Snacks & Cereals, and Heartland Granola Cereal. Production facilities are
located in Collegedale, Tenn.; Gentry, Ark.; and Stuarts Draft, Va. McKee Foods
employs 6,000 people. For more information, visit
www.mckeefoods.com.
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