Snack Smart® Criteria

nacks displaying the Snack Smart® logo meet criteria which were developed by our nutrition staff.  Our staff reviewed nutritional guidelines and policies of respected public health organizations, such as USDA and FDA, and developed criteria intended to give our consumers a practical tool for making smart choices when choosing snacks and sweet treats.  Little Debbie® or Sunbelt® snacks may display the Snack Smart® logo if a serving contains: Click here to participate in a Snack Smart survey
  • No more than 200 total calories.*
  • No more than 35% of total calories from fat.*
  • No more than 10% of total calories from saturated fat.
  • Zero grams of trans fat.
  • Less than 240 mg of sodium.
  • Less than 30 mg of cholesterol.

In addition, products displaying the Snack Smart® logo must meet one or more of the following criteria:

  • The snack contains nourishing ingredients, such as whole grains, or is fortified with beneficial nutrients, such as calcium.
  • or
  • The snack contains less than 35% sugar by weight.
  • or
  • The snack meets the FDA’s criteria for nutrient content claims, such as low fat .
  • or
  • The snack has been reformulated to reduce the content of fat or sugar, or to have specific health or wellness benefits .

Our list of products that carry the Snack Smart® seal is available in downloadable .pdf format. McKee Foods is working to develop new snacks and reformulate existing snacks to meet these criteria. We will regularly update our Snack Smart® Products list, so check back often.

*Except products containing nuts.

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