Snack Smart®
cKee Foods is proud to introduce the Snack Smart® seal, created to help our consumers choose snacks and sweet treats that fit their families’ lifestyles and nutritional needs. Just look for the Snack Smart® seal on packages of Little Debbie® and Sunbelt® products to quickly find smart choices for you and your family!
How Does a Snack Get the Snack Smart® Seal?
When you see the Snack Smart® seal, you know you’re making a smart choice. For a product to display the seal, each serving must meet criteria which were developed by our nutrition staff, as well as one of the following:
- The snack contains nourishing ingredients, such as whole grains, or is fortified with beneficial nutrients, such as calcium.
or
- The snack contains less than 35% sugar by weight.
or
- The snack meets the FDA’s criteria for nutrient content claims, such as "low fat."
or
- The snack has been reformulated to reduce the content of fat or sugar, or to have specific health or wellness benefits.
Learn more about the criteria a snack has to meet to wear the Snack Smart seal: Snack Smart® Criteria
You’ll start to see the Snack Smart® seal on Little Debbie® and Sunbelt® products beginning in mid-July 2005. McKee Foods is committed to expanding the list of Snack Smart® products and we are working to develop new snacks and reformulate existing snacks to meet the requirements. We will regularly update our
Snack Smart® Products list, so check back often.
Our Commitment to Consumers
The Snack Smart® initiative is one part of McKee Foods’ commitment to our consumers. We know that diet and nutrition are areas of concern for many people, both in the United States and around the world, and we share and respect those concerns.
The Snack Smart® seal and criteria were developed to give our consumers a practical tool for making smart choices when choosing snacks and sweet treats.
For more information on making smart lifestyle choices, please visit the following Web sites:
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