The Bow Tie
 he Little Debbie® bow tie has been in use continuously at McKee Foods since 1963. A graphic artist decided a red bow tie would look great on the packaging and placed it just above the die-cut opening that was on all of our cartons at the time.
At that time there were no strict standards in place for the logos. Sometimes the Little Debbie® face was as tall as 4 inches, the full height of the carton, so the bow tie had to go beside the portrait. Eventually the face became smaller, and the bow tie was placed below it.
There’s only one color for the bow tie now, “Little Debbie® red,” but in the ’60s it was sometimes printed in blue, especially if that color was thought to better complement the background color of the packaging.
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